The U.S. Equal Employment Opportunity Commission (EEOC) is placing greater emphasis on combatting national origin discrimination against American workers. The EEOC seeks to protect American workers from employers who unfairly favor non-American workers, such as undocumented immigrants, migrant workers, and visa holders. Common unlawful preferences include: 1. Seeking lower-cost labor by exploiting wage requirements. 2.... View Article
Twenty years ago, I started Equinox with a vision: to provide businesses with strategic legal counsel that felt accessible, personalized, and impactful. Two decades later, I find myself reflecting on the journey — the triumphs, challenges, and moments in between that shaped not just the company, but also me as a leader. When I started,... View Article
Every thriving business starts with a bold leap of faith—or, in my case, a giant cannonball into the deep end. When I founded Equinox 20 years ago, my goal wasn’t just to start a law firm—it was to flip the script on legal services for entrepreneurs and small businesses. I saw a system that treated... View Article
Discover the vital role of the spirit of your business plays in driving success and shaping decisions, including legal infrastructure. Equinox recognizes the significance of the spirit and purpose of your business as a guiding light, setting you apart, attracting customers, unifying your team, and gaining stakeholder support. Through our comprehensive Business Health Assessment, we take a holistic view of your business's spirit, mind, and body, providing personalized guidance to fortify your business's health through a strong legal foundation. Start your assessment now to empower your journey towards success.
Hiring is a beast of a process – and when done right, it pays off. However, what does “doing it right” look like? The hiring process specifics will be different for each company, but the core is about structuring the process. Structure helps you identify that the individual has the key characteristics to be successful... View Article
Each business has a defined culture, and business leaders must identify it in order to start improving, building, or maintaining company culture in a virtual world. Your business’s culture influences everything you do, the decisions you make, the decisions your team makes, and the way you work with your customers. When you’re all together in the workplace, team members can easily share your company’s cultural values with each other. At Equinox, we prioritize maintaining a positive culture by focusing on consistent communication, collaboration, and recognition. We have our Celebration Unicorn that gets passed to team members to celebrate wins.
Culture eats strategy for breakfast Peter Drucker The Golden Rule vs The Platinum Rule I recently came across the idea of the “Platinum Rule” as compared with the “Golden Rule” while thinking about company culture. We’re all familiar with the Golden Rule: Treat others as you would like to be treated. The Platinum Rule is... View Article
I would say most companies I come across have one or more core values focused on high levels of customer service. It’s one of those “must have” elements in how a company continues to exist. Yet we know that “high quality” customer service is subjective, both from the company’s perspective and the customer’s perspective. On... View Article
As small business owners, we often wear many hats, including head of finance, customer service and HR. As CEOs, we are tasked with strategy and leading the execution plan. The “doing” work of a business owner can get separated from the “strategy” work of the CEO. In my experience, when this happens, we get lost. ... View Article
