Categories for intellectual property

Software license agreement

The 5 Critical Elements of a Software License Agreement

by | February 3, 2020

Nearly every business will need to sign a software license agreement to purchase and receive services. Many service providers will present a “boilerplate” or “standard” agreement. Still, the truth is, there is no such thing as a standard or boilerplate software license agreement. When investing in software, business owners must understand what the contract says... View Article

Defending Your Company’s Trade Secrets

by | September 17, 2019

As if losing employees wasn’t distressing enough, a former Google executive’s recent criminal indictment for trade secret misappropriation has served as a reminder as to how messy things can get if proper precautions are not taken. Often times, a business’s success is largely attributed to a trade secret – whether it’s a list of valuable... View Article

How Hasbro Almost Blew An Intergalactic Deal

by | September 4, 2018

Those of us old enough to remember our very first Star Wars figure, were too young when they first arrived in stores to realize (or, care, really) what it took for them to become and remain a reality for the next 40 years, earning over $14 billion in revenue. Primarily due to George Lucas’ desire... View Article

Defend Trade Secrets Act Signed into Law

by | May 22, 2016

On May 11, 2016, President Obama signed the Defend Trade Secrets Act (DTSA) into law after flying through both houses of Congress with a near unanimous vote – quite a feat in a highly polarized legislature. Why the relative ease you may ask? Both the President and Congress have emphasized the importance of protecting American... View Article

trademark lawyer of intellectual property

Trademark Lawyer and Managing IP Strategically

by | October 6, 2015

As you plan for your business, I expect you look at your financials and plan the needed adjustments to marketing, staffing, capital purchases, and other operational activities to meet your goals for the coming year and beyond. In addition, there’s a component of strategic planning which includes review of your bigger goals (BHAGs for those... View Article

WARNING: Misleading Trademark Notices

by | October 7, 2014

Blog written by Lauren Burgon, Equinox Business Law Group Increasingly over the past few months, Equinox has heard from clients regarding notices clients have received that appear to be official notices from the U.S. Patent and Trademark Office (USPTO). These official-looking notices often appear to be bills, and are usually in amounts similar to the... View Article

Introduction To Patent Basics

by | May 22, 2014

Blog written by Michael Gibbons, Puget Patent PS. An inventor may obtain a patent from the United States Patent and Trademark Office which grants an exclusive right of up to 20 years in the inventor’s invention.  With the patent, the inventor may prevent another party from making, importing, or selling (activities which are known as... View Article

Intellectual Property and Its Value In Building Your Business

by | May 6, 2014

Blog written by Michelle Bomberger, Equinox Business Law Group. Despite Bill Gates’ assertion that Intellectual Property has “the shelf life of a banana,” IP has become one of those “must have” assets for growing companies.  Many companies, however, are unclear as to what IP they have and what value it brings to the business.   Is... View Article

Building Customer Loyalty From Within

by | October 4, 2011

What drives customer loyalty? Customers are loyal to businesses when their expectations are met time and time again. In my opinion, the execution doesn’t even need to be exceptional – it just needs to consistently deliver on the promises made. The biggest challenge faced by business owners is how to deliver consistently every time. A... View Article