Categories for intellectual property

patent invention thinking

Introduction To Patent Basics

by | May 22, 2014

Blog written by Michael Gibbons, Puget Patent PS. An inventor may obtain a patent from the United States Patent and Trademark Office which grants an exclusive right of up to 20 years in the inventor’s invention.  With the patent, the inventor may prevent another party from making, importing, or selling (activities which are known as... View Article

Building Customer Loyalty From Within

by | October 4, 2011

What drives customer loyalty? Customers are loyal to businesses when their expectations are met time and time again. In my opinion, the execution doesn’t even need to be exceptional – it just needs to consistently deliver on the promises made. The biggest challenge faced by business owners is how to deliver consistently every time. A... View Article

The People Side of Business Law

by | June 1, 2011

Business owners know the value of hiring and developing a strong workforce – a workforce that can accomplish the business’ goals efficiently and effectively.  Yet much of the hiring that’s done is informal.  The process of selecting the employee typically includes interviews focused on whether we “like” the person and the person’s hands-on experience, more... View Article

Marketing: The Key Differentiator

by | October 29, 2010

Josh Anderson of One-Into-Many is our guest blogger this week.  He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.”   Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article

Re-Conceptualizing Intellectual Assets in Business

by | October 5, 2010

As companies are becoming more and more dependent on the knowledge, experience and creativity of the people in their businesses, they must begin to think more strategically about their “intellectual assets.”  At Equinox, we regularly receive calls from individuals starting a business and wondering if the contract they signed with their employers limits their ability... View Article

How Does Video Play a Role in Building Brand Awareness?

by | September 28, 2010

Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: –  76% of... View Article

Social Media, Brand Development and the Purchase Process

by | September 21, 2010

Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base.  After all a... View Article

Passion Plus Purpose Equals Profits

by | September 14, 2010

Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice.  Maria is also be our guest presenter at our Equinox Focus Event on September 22:  “Building Customer Loyalty to Drive Revenues”.  ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article