Categories for intellectual property

Defend Trade Secrets Act Signed into Law

by | May 22, 2016

On May 11, 2016, President Obama signed the Defend Trade Secrets Act (DTSA) into law after flying through both houses of Congress with a near unanimous vote – quite a feat in a highly polarized legislature. Why the relative ease you may ask? Both the President and Congress have emphasized the importance of protecting American... View Article

trademark lawyer of intellectual property

Trademark Lawyer and Managing IP Strategically

by | October 6, 2015

As you plan for your business, I expect you look at your financials and plan the needed adjustments to marketing, staffing, capital purchases, and other operational activities to meet your goals for the coming year and beyond. In addition, there’s a component of strategic planning which includes review of your bigger goals (BHAGs for those... View Article

WARNING: Misleading Trademark Notices

by | October 7, 2014

Blog written by Lauren Burgon, Equinox Business Law Group Increasingly over the past few months, Equinox has heard from clients regarding notices clients have received that appear to be official notices from the U.S. Patent and Trademark Office (USPTO). These official-looking notices often appear to be bills, and are usually in amounts similar to the... View Article

patent invention thinking

Introduction To Patent Basics

by | May 22, 2014

Blog written by Michael Gibbons, Puget Patent PS. An inventor may obtain a patent from the United States Patent and Trademark Office which grants an exclusive right of up to 20 years in the inventor’s invention.  With the patent, the inventor may prevent another party from making, importing, or selling (activities which are known as... View Article

Building Customer Loyalty From Within

by | October 4, 2011

What drives customer loyalty? Customers are loyal to businesses when their expectations are met time and time again. In my opinion, the execution doesn’t even need to be exceptional – it just needs to consistently deliver on the promises made. The biggest challenge faced by business owners is how to deliver consistently every time. A... View Article

The People Side of Business Law

by | June 1, 2011

Business owners know the value of hiring and developing a strong workforce – a workforce that can accomplish the business’ goals efficiently and effectively.  Yet much of the hiring that’s done is informal.  The process of selecting the employee typically includes interviews focused on whether we “like” the person and the person’s hands-on experience, more... View Article

Marketing: The Key Differentiator

by | October 29, 2010

Josh Anderson of One-Into-Many is our guest blogger this week.  He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.”   Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article

Re-Conceptualizing Intellectual Assets in Business

by | October 5, 2010

As companies are becoming more and more dependent on the knowledge, experience and creativity of the people in their businesses, they must begin to think more strategically about their “intellectual assets.”  At Equinox, we regularly receive calls from individuals starting a business and wondering if the contract they signed with their employers limits their ability... View Article