Categories for intellectual property

How Does Video Play a Role in Building Brand Awareness?

by | September 28, 2010

Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: –  76% of... View Article

Social Media, Brand Development and the Purchase Process

by | September 21, 2010

Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base.  After all a... View Article

Passion Plus Purpose Equals Profits

by | September 14, 2010

Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice.  Maria is also be our guest presenter at our Equinox Focus Event on September 22:  “Building Customer Loyalty to Drive Revenues”.  ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article

Making Happy Employees

by | July 7, 2010

Many studies show employers the value of “happy employees” to a business’ productivity and success.  An obvious question arising from these studies is:  “What makes for a “happy employee?”   The studies address this to varying degrees; but to me, a particular employee’s happiness in his or her work depends on many factors such as age,... View Article

Intellectual Property and the Financials

by | June 29, 2010

Our guest blog post comes from Dennis Purvine of CFO Selections.  Dennis is a CPA and CFO and has worked with companies in all stages of development. ——————————— Intellectual Property (I.P.) can be protected by patent, copyright, trademark, etc.  Companies that create, or purchase, intellectual property presumably create value for their business. (More on this... View Article

Common Mistakes in Patent Protection

by | June 10, 2010

Our guest blog post comes from Jim Rutter of Ruttler IP Law.  Jim will be our guest speaker at our June 23 Equinox Focus Event “Protecting and Leveraging Your IP”. ——————————————– The first major mistake that is made with patents is disclosing an invention prior to filing a patent application.  Disclosure could include offering to... View Article