Blog written by Dawn Nelson, Equinox Business Law Group Social media marketing is everywhere you turn. From articles in newspapers and magazines to articles online, we are told social media is at the front line of marketing and every business should be investing time into it. But why? We’ve been active in social media for... View Article
Blog written by Dawn Nelson, Equinox Business Law Group As we head into our fundraising season for Special Olympics I found myself having unexpected conversations with colleagues, associates and parents of special needs children and athletes. Conversations that don’t come around as often as one might think. The fact remains that special needs are all... View Article
Blog written by Lauren Burgon, Equinox Business Law Group As a business owner, sometimes it takes all your resources and attention to keep up with your business’ daily demands. Having the time or energy to step back and review your policies and procedures sometimes feels impossible. However, business owners, especially those with employees, can face severe consequences... View Article
Blog written by Michelle Bomberger, Equinox Business Law Group As we were planning this month’s Focus event on environmental compliance, a colleague asked me, “Why are you doing a program on a topic that you don’t directly practice in?” I was surprised by the question because our Focus events have a purpose: to provide information... View Article
Blog written by David Lightfoot, B2B CFO Virtually every business plan is based on growth. I’ve never seen one that projects a static level of sales or a decrease. And often, too often, growth is seen as the savior; the thing that will deliver the company to financial bliss. As Ron Kranz says, “Be careful... View Article
Blog written by Ron Kranz, Beyond The Benchmark The business owners I work with tell me they want to grow their businesses. Grow what? Revenue of course! Be careful what you wish for. When the top line grows, the cost of goods and operating expenses typically grow too – sometimes at a faster rate. When... View Article
Blog written by Managing Attorney, Michelle Bomberger Growth in business is always good, right? No matter what, when you see the revenues increasing, it’s a good thing. Well, no. As we learned last month, there’s “good” revenue and “bad” revenue which means that just because top line revenue is growing doesn’t mean the company is... View Article
Blog written by Managing Attorney, Michelle Bomberger At Equinox, we are seeing clients with much more optimism about business growth. They are taking action to proactively find and jump onto growth opportunities. A common way to doing so is hiring a sales representative. Anyone doing this for the first time thinks, “How hard can it... View Article
Blog written by Elizabeth Harris, President of Resultist Consulting, www.resultist.com Building revenue can be a good thing or it can be disastrous. Done well it can lead to long term business success. When it goes wrong it can lead to many undesirable consequences. The key to successful revenue growth is ensuring that your revenue is... View Article