Tag Archive: trademark

trademark lawyer of intellectual property

Trademark Lawyer and Managing IP Strategically

by | October 6, 2015

As you plan for your business, I expect you look at your financials and plan the needed adjustments to marketing, staffing, capital purchases, and other operational activities to meet your goals for the coming year and beyond. In addition, there’s a component of strategic planning which includes review of your bigger goals (BHAGs for those... View Article

How Does Video Play a Role in Building Brand Awareness?

by | September 28, 2010

Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: –  76% of... View Article

Social Media, Brand Development and the Purchase Process

by | September 21, 2010

Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base.  After all a... View Article

Intellectual Property and the Financials

by | June 29, 2010

Our guest blog post comes from Dennis Purvine of CFO Selections.  Dennis is a CPA and CFO and has worked with companies in all stages of development. ——————————— Intellectual Property (I.P.) can be protected by patent, copyright, trademark, etc.  Companies that create, or purchase, intellectual property presumably create value for their business. (More on this... View Article