How Does Video Play a Role in Building Brand Awareness?by Michelle Bomberger | September 28, 2010
Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness.
Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year:
– 76% of online video consumers watch professionally produced clips regularly (Interpublic Group’s Magna).
– The number of online shoppers who watch retail product videos before buying a product grew 40% from January 2008 to January 2009 (comScore).
– Google reports that videos are 53 times more likely than text pages to appear on the first page of search results.
Compelling numbers, aren’t they?
So, if you’re a business owner wanting to build your brand, you can set yourself apart from the pack by creating professional HD video to market, sell, educate and engage your customer. Brand Awareness means capturing the eyes and ears of your audience…and those eyes and ears are watching and listening to video online