Categories for Uncategorized

Does your sales and marketing playbook leverage the power of law?

Unlock the strategic advantage to a winning sales and marketing plan: the power of law

by | December 18, 2022

It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities.  Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article

Performance Management

The Low Cost (and Huge Impact!) of Effective Performance Management

by | March 2, 2020

A consistent theme in business today is talent – acquisition, management, and retention. As business owners, we know that a robust interview process, onboarding experience, training program, and cultural engagement are essential to successfully hiring and keeping good employees. But often these activities don’t get prioritized amid day-to-day demands. Is there one area, though, that... View Article


Is Compliance Keeping You Up at Night?

by | February 5, 2020

For most of you, business owners, compliance is not the primary cause of anxiety and sleepless nights. Instead, it is sales: “Will there be enough money to pay expenses or hit our profit objectives?” Next in line is risk, specifically legal risk: “I don’t know what I don’t know.” When it comes to compliance, you... View Article

Business Team

Who Are Your Helpers?

by | November 4, 2019

Leveraging your business’ helpers – your team, your professional advisors, and your accountability partners – will drive more engagement, direction, and success.

Business Commerce

The New Federal Overtime Rule

by | October 1, 2019

In big news for employers, the U.S. Department of Labor (the “DOL”) announced on September 24, 2019 that it would be releasing its final rule, which sets forth the new thresholds for minimum wage and overtime pay for “white collar” employees. The new rule will take effect on January 1, 2020. Fair Labor Standards Act... View Article

Research Planning

The Antidote to Growing Pains

by | October 1, 2019

Your business is growing – you’ve got the right people and sales are up.  It should feel good but instead, it feels like nothing is working right.  You’re keeping up with what’s essential – getting the work done, managing your employees, and even business development – but you worry about all stuff that’s not getting... View Article

Staff Training

Employee Training Programs Tailored For Your Business

by | June 27, 2019

Does your staff get excited about employee training? Typically, it’s not something they’re looking forward to attending. And it’s true — out-of-the-box style employee trainings aren’t just boring, they’re ineffective. Equinox has a different approach when it comes to educating teams about important topics. As we develop each unique presentation, we tailor the information for... View Article