Categories for Business Planning

Unlock the strategic advantage to a winning sales and marketing plan: the power of law

by | December 19, 2022

It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities.  Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article

More than just stuff, it’s what makes your business run. Is your business prepared to protect its physical assets?

by | October 6, 2022

What would happen if you lost the assets you rely on to make your business work? You have invested a lot in your business’s physical assets. These assets are often the tools of the business necessary to deliver your goods and services such as your facilities, equipment, and data. Does your business fully protect its physical assets with a proper legal infrastructure?

Do you have the tools to “do the right thing” and mitigate risks on the “people side” of the business? 

by | September 1, 2022

The people of your organization are one of the most important and one of the riskiest aspects of business. The laws are state specific, and they change frequently. Employers are held to a high legal standard and entrepreneurs often aren’t fully aware of the risks associated with employment compliance. It’s hard for business leaders to keep up, but it’s critical to do so. In this post, Equinox Business Law CEO and Founder, Michelle Bomberger looks at how the three key legal infrastructure tools can work to protect the business from employment risks.

3 must-have tools for mitigating risk for any business with multiple owners

by | August 10, 2022

While your competitors may have ownership issues bogging down their decision making, you will be able to grow together -- or to separate -- with confidence. Learn how to leverage the legal infrastructure tools – the Shareholder Agreement or Operating Agreement, key insurance policies, and a limited liability entity structure, to create strong relationships among owners and ensure the individual owners are protected from the activities of the company and from one another.

Is your business’ “corporate veil” vulnerable?

by | July 29, 2022

When it comes to legal matters and liabilities your business may face, there must be a shield of separation in place to protect your personal liabilities and everything you have work to accomplish in your business. It’s time to deploy the "corporate veil" – strategically leverage your business’ legal entity structure as a risk mitigation tool.

Leveraging Legal to Enhance Your Business’s Performance

by | October 7, 2021

Every day, business leaders balance risk and opportunity — in their contracts, hiring, expansion plans, and other areas of business.  Their focus is on progress and their risk tolerance tends to be high — after all, risk is a part of the entrepreneurship game!  But often they make these decisions with significant blind spots— they... View Article