As companies are becoming more and more dependent on the knowledge, experience and creativity of the people in their businesses, they must begin to think more strategically about their “intellectual assets.” At Equinox, we regularly receive calls from individuals starting a business and wondering if the contract they signed with their employers limits their ability... View Article
Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: – 76% of... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article
Allan Vander Hamm is a principal and the Director of Business Valuation and Transition Services at Berntson Porter and Company in Bellevue, Washington. Allan’s practice focuses on designing and implementing comprehensive owner succession and transition projects; completing successful Merger & Acquisition transactions; and providing business valuations for transition, transactions, buy-sell agreements, divorce and estate and gift... View Article
Our guest blog this week comes from Bob Gruber, President of The Rainier Group, a professional firm with concentrated experience in the issues that affect successful private business owners and other successful individuals including business transition services, wealth advisory services and institutional consulting. Bob will be participating in our Succession Planning panel discussion on August 25.... View Article
As Chris Corrigan so aptly stated, “You can never over-prepare in business!” Yet, we know, from strategic plans to budget plans and marketing plans to staffing plans, business owners find it difficult to fit it all in. Now I raise the issue of succession plans… another one of those plans that doesn’t seem critical today;... View Article
Catherine Dovey is the founder of Compensation Works LLC and offers this guest blog with insights as to how and when to communicate with employees about compensation. ————————————- Several surveys show that up to 70% of employees are planning to look for new opportunities after the economy recovers. Most of us assume that we need... View Article
Scott Verrette of Resourceful HR offers us our guest blog post this month on how to create value in employment relationships. Scott will be one of our guest speakers at the Equinox Focus Event: Creating Value Through Employer-Employee Relationships on July 28. Resourceful HR helps companies grow through increased employee efficiency. You can also sign up for... View Article