Our guest blog comes from Ken Realmuto, Talent Acquisition Expert and Human Capital Strategist. Ken owns the firm Real Enterprises, Inc. and is a Founder/Partner Advantage Consortium. ———————– In 2001 Allen Greenspan announced that we are entering a new age. He called it the “Conceptual Age”. Currently we have a universal agreement that we are indeed... View Article
Our guest blogger is Ron Kranz, Thought Provoker with Beyond the Benchmark and Founder/Partner for the re-conceptualization business at Advantage Consortium. Ron is our guest presenter at our October’ 27 Equinox Focus Event “Beyond Recovery: How to reconceptualize business for sustainable value creation.” ———————– The world has changed. The economy has changed. Our business has changed. It always... View Article
As companies are becoming more and more dependent on the knowledge, experience and creativity of the people in their businesses, they must begin to think more strategically about their “intellectual assets.” At Equinox, we regularly receive calls from individuals starting a business and wondering if the contract they signed with their employers limits their ability... View Article
Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: – 76% of... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article
Allan Vander Hamm is a principal and the Director of Business Valuation and Transition Services at Berntson Porter and Company in Bellevue, Washington. Allan’s practice focuses on designing and implementing comprehensive owner succession and transition projects; completing successful Merger & Acquisition transactions; and providing business valuations for transition, transactions, buy-sell agreements, divorce and estate and gift... View Article
Our guest blog this week comes from Bob Gruber, President of The Rainier Group, a professional firm with concentrated experience in the issues that affect successful private business owners and other successful individuals including business transition services, wealth advisory services and institutional consulting. Bob will be participating in our Succession Planning panel discussion on August 25.... View Article
As Chris Corrigan so aptly stated, “You can never over-prepare in business!” Yet, we know, from strategic plans to budget plans and marketing plans to staffing plans, business owners find it difficult to fit it all in. Now I raise the issue of succession plans… another one of those plans that doesn’t seem critical today;... View Article