At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. I like this definition from Wikipedia – “Value-based price is a... View Article
The cost of legal services is a significant barrier to companies engaging with their lawyer. Business owners aren’t sure whether to trust an “estimate” and really aren’t sure that the end result will prove to be a worthy return on investment. The general consensus is that the upfront cost of legal services is too high.... View Article
Pricing Guru Mike Pritchard, expert in pricing models and research, will share experiences from working with large and small companies, supported by actual customer and market research, to help you incorporate scientific pricing approaches into your pricing decisions. You can expect a lively discussion with answers and actionable steps regarding how to: Examine if pricing... View Article
