Tax changes can add an unwavering complexity, but proper timing and good advisors can keep you ahead of proposed tax changes. Trying to do your own taxes is not a simple endeavor, and as a business owner, it’s even more complicated. You’re not only concerned with payroll taxes or income taxes; you’re also concerned about... View Article
In owning a business, you take responsibility for an entity separate from yourself. Daily, you make operational and strategic decisions on behalf of the entity to increase revenue and serve your customers. The goals you pursue are a means of creating business value. The value, though, arises from the cash generated by the business and... View Article
When you map out your business planning for the new year, how does legal fit into it? For most, it’s an expense in the budget. But does it show up elsewhere in your planning? It should. Yes, legal is needed to “fix” things that go awry, but the real value of legal is in building... View Article
As the pandemic and related lockdown took hold in March of 2020, companies immediately began to look for ways to protect their businesses from the damage. Insurance coverage, of course, was a first thought – but in most cases, insurance didn’t deliver. Many companies were stuck with no revenue; other companies were stuck because their... View Article
Each business has a defined culture, and business leaders must identify it in order to start improving, building, or maintaining company culture in a virtual world. Your business’s culture influences everything you do, the decisions you make, the decisions your team makes, and the way you work with your customers. When you’re all together in the workplace, team members can easily share your company’s cultural values with each other. At Equinox, we prioritize maintaining a positive culture by focusing on consistent communication, collaboration, and recognition. We have our Celebration Unicorn that gets passed to team members to celebrate wins.
Culture eats strategy for breakfast Peter Drucker The Golden Rule vs The Platinum Rule I recently came across the idea of the “Platinum Rule” as compared with the “Golden Rule” while thinking about company culture. We’re all familiar with the Golden Rule: Treat others as you would like to be treated. The Platinum Rule is... View Article
When you’re in the C-suite, it feels like asking for help comes at a cost. Even with a team of professionals — attorney, CPA, financial advisor — that you trust, getting someone up to speed takes time. And as soon as you pick up the phone, the clock starts ticking on their time and the... View Article
Deferred compensation plans can solve and avoid compensation problems, contribute to a greater rate of growth and profitability, and increase the probability of attracting and retaining key personnel. While not a cure-all, deferred comp plans can be an important part of the arsenal that helps achieve the objects of the CEO. Join us for a... View Article
At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. I like this definition from Wikipedia – “Value-based price is a... View Article