It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities. Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article
Josh Anderson of One-Into-Many is our guest blogger this week. He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.” Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article
Our guest blogger is Ron Kranz, Thought Provoker with Beyond the Benchmark and Founder/Partner for the re-conceptualization business at Advantage Consortium. Ron is our guest presenter at our October’ 27 Equinox Focus Event “Beyond Recovery: How to reconceptualize business for sustainable value creation.” ———————– The world has changed. The economy has changed. Our business has changed. It always... View Article
Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: – 76% of... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article
Our guest blog post comes from Harry Thomas, Marketing Director for Hire and founder of Marketing Hat. Harry offers a perspective on how to approach marketing strategy, positioning, branding, and competitive analysis to help you move from survival to growth mode in 2010. ———————–Moving from survival to robust growth will take a new approach to... View Article