Tag Archive: marketing

Marketing: The Key Differentiator

by | October 29, 2010

Josh Anderson of One-Into-Many is our guest blogger this week.  He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.”   Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article

How Does Video Play a Role in Building Brand Awareness?

by | September 28, 2010

Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: –  76% of... View Article

Passion Plus Purpose Equals Profits

by | September 14, 2010

Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice.  Maria is also be our guest presenter at our Equinox Focus Event on September 22:  “Building Customer Loyalty to Drive Revenues”.  ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article