Official Launch: Equinox Business Law Group

by Michelle Bomberger | June 1, 2009

We are thrilled to officially introduce to you our new brand Equinox Business Law Group. As many of you are aware, at Small Business Legal Services, we’ve been working diligently on a rebranding effort that more clearly reflects our mission and services. We selected the word “Equinox” as it resonates clearly with our core values and what both we and our clients strive for each day – balance: Balancing opportunity with risk, prevention with cost, and work with life.

Our mission, to provide entrepreneurs and business owners with strategic business and legal counsel to make informed business decisions in a proactive, risk-preventative manner, enabling them to grow their businesses with the confidence that they are building value for their futures and protecting against risk and liability, continues. As part of the rebranding, though, we have implemented programs such as the Legal Needs Assessment, Annual Check In and General Counsel Services that better enable us to achieve this mission by working more closely with our clients to plan for and implement practical legal solutions to build value for the future.

To provide more insight to you on how to grow value into your business now, we are beginning a new program entitled “Balancing Business and Law.” Each month, we will highlight a particular business concept and offer a newsletter, guest blog postings, and a seminar jointly offered with experts on the topic. We look forward to your suggestions and seeing you more often as you learn about topics of interest for your business. July will be our first month of “Balancing Business and Law” and will focus on the strategic issue of “Building Value Into Your Business.”

We are excited about the new brand and invite you to visit our updated website www.equinoxbusinesslaw.com and share with us your comments. You will continue to see more changes over time. Also, become a fan of us on Facebook. We hope to use Facebook more for discussions, event planning and other “social” activities.