Employers should be aware that the FTC requires disclosure of an employee's employment relationship when making an endorsement on social media for the company they work for. The disclosure must be in simple and clear language and placed conspicuously. The FTC recommends that companies establish a social media policy that includes these disclosure requirements, consistently enforce the policy, and provide employees with training. Employers that direct employees to create or share social media posts should implement a policy and monitor the posts for compliance. To avoid potential legal issues, it is important for employers to follow these guidelines to ensure compliance with the FTC's rules.
It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities. Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article
Close your eyes and visualize all the aspects involved in moving your business to what it is today. How have you grown? Do you still maintain your core mission and values? How do you make sure your business’ “why” is visible in how you talk about your business? Simon Sinek’s “Start with Why” has resonated... View Article
While in business school, I didn’t put much thought into the many classes offered on the topic of organizational design and effectiveness. It seems obvious that these are important but it was hard to fathom that they were more important than effective operations, marketing and sales. Yet as I’ve continued my education from business school... View Article
Blog written by Dawn Nelson, Equinox Business Law Group Social media marketing is everywhere you turn. From articles in newspapers and magazines to articles online, we are told social media is at the front line of marketing and every business should be investing time into it. But why? We’ve been active in social media for... View Article
This week’s blog from Earl Bell, Island Crest Consulting A solid business plan dramatically increases the likelihood that your company continues on the path to becoming extremely valuable, sustainable and profitable. Having said that, not all business plans are created equal. Focus on the right things and you’ll develop a road map to success. Below... View Article
Mike Pritchard is President of 5 Circles Research, providing full-service market research and also helping clients improve their own surveys. —————————– While there is plenty of evidence that customer satisfaction is linked to profitability (e.g. https://www.burke.com/Library/WhitePapers/B.WhitePaperVol5Iss3.pdf ) , some wonder if profits will decline by doing too much. One reason for these concerns is when... View Article
What drives customer loyalty? Customers are loyal to businesses when their expectations are met time and time again. In my opinion, the execution doesn’t even need to be exceptional – it just needs to consistently deliver on the promises made. The biggest challenge faced by business owners is how to deliver consistently every time. A... View Article
Today’s guest blog comes from Dave Shapiro, a group leader at Excell CEO. Dave mentors CEOs and business owners throughout the Puget Sound and West Coast to help them gain clarity about what is holding their company back and what will propel it to even greater heights. —————————————— One of the toughest issues to face is uncertainty…... View Article
