Categories for marketing

Feeling overwhelmed? Need to reduce risks… have too many big issues in front of you?…. Do something! You’ll feel better

by | July 12, 2011

Today’s guest blog comes from Dave Shapiro, a group leader at Excell CEO.  Dave mentors CEOs and business owners throughout the Puget Sound and West Coast to help them gain clarity about what is holding their company back and what will propel it to even greater heights. —————————————— One of the toughest issues to face is uncertainty…... View Article

“Go-Giving”

by | November 1, 2010

About a year ago, a good friend and colleauge Berry Zimmerman, founder of BizEnrich, introduced me to the book “The Go-Giver” by Bob Burg and John David Mann.  “The Go-Giver” shares the story of a young man, Joe, driven toward success. He’s a hard worker and “go-getter.”  Not until he begins giving to others does he really find the... View Article

Marketing: The Key Differentiator

by | October 29, 2010

Josh Anderson of One-Into-Many is our guest blogger this week.  He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.”   Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article

The Competitive Advantage Belongs To….

by | October 12, 2010

Our guest blogger is Ron Kranz, Thought Provoker with Beyond the Benchmark and Founder/Partner for the re-conceptualization business at Advantage Consortium. Ron is our guest presenter at our October’ 27 Equinox Focus Event “Beyond Recovery: How to reconceptualize business for sustainable value creation.” ———————– The world has changed. The economy has changed. Our business has changed. It always... View Article

How Does Video Play a Role in Building Brand Awareness?

by | September 28, 2010

Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: –  76% of... View Article

Passion Plus Purpose Equals Profits

by | September 14, 2010

Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice.  Maria is also be our guest presenter at our Equinox Focus Event on September 22:  “Building Customer Loyalty to Drive Revenues”.  ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article