Author Archives for Michelle Bomberger

Why Your Business Lawyer Needs To Be a “Generalist” More Than a “Specialist”

by | March 19, 2023

This article we explore the difference between specialized and general expertise for entrepreneurs and focus on why a generalist approach can be more beneficial, especially for legal affairs. A generalist approach can provide several advantages, including problem-solving skills, adaptability, leadership skills, innovation, and cost-effectiveness. By leveraging a strategic general counsel approach, small businesses can benefit from the broad viewpoint of a generalist lawyer, ensuring they make the right legal decisions and avoid costly mistakes. The Equinox approach finds a balance between specialized and general expertise for entrepreneurs to help them level the playing field with megacorps who employ general counsel on the payroll.

Unlocking the Power of Law for Small Businesses: Lessons from “Legally Blonde”

by | February 24, 2023

Small businesses face numerous challenges, from competition to financial instability to legal risks. By using the power of law, small businesses can protect themselves, level the playing field, and succeed. In this blog post, we'll explore how small businesses can use the law to protect the business they love, like Elle Woods in the movie "Legally Blonde" shows us that anyone, regardless of their background or stereotypes they may face, can make a positive impact using the law.

Unlock the strategic advantage to a winning sales and marketing plan: the power of law

by | December 19, 2022

It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities.  Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article

More than just stuff, it’s what makes your business run. Is your business prepared to protect its physical assets?

by | October 6, 2022

What would happen if you lost the assets you rely on to make your business work? You have invested a lot in your business’s physical assets. These assets are often the tools of the business necessary to deliver your goods and services such as your facilities, equipment, and data. Does your business fully protect its physical assets with a proper legal infrastructure?

Do you have the tools to “do the right thing” and mitigate risks on the “people side” of the business? 

by | September 1, 2022

The people of your organization are one of the most important and one of the riskiest aspects of business. The laws are state specific, and they change frequently. Employers are held to a high legal standard and entrepreneurs often aren’t fully aware of the risks associated with employment compliance. It’s hard for business leaders to keep up, but it’s critical to do so. In this post, Equinox Business Law CEO and Founder, Michelle Bomberger looks at how the three key legal infrastructure tools can work to protect the business from employment risks.