IPO Stock Ownership Won’t Create Loyalty for Lyft and Uber Drivers
by Michelle Bomberger | April 18, 2019Rideshare companies Lyft and Uber have announced stock ownership opportunities for their drivers as part of their IPOs this spring. In an effort to build driver loyalty, the programs offer the drivers cash bonuses that allow them to subscribe to shares of the company’s stock in advance of the IPO. This is an unusual structure... View Article