It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities. Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article
We’re good at goal setting, especially around sales. Each year, we determine what our annual sales growth should be and break it down by month and quarter based on cyclicality and recent trends. It all looks pretty on paper. Then, as we go through the year, the stars don’t always align and we miss our... View Article
Blog written by Dave Mantel, ACME Sales Development Just Stop That! Yes… THAT! Cut it out already! I’m talking about falling in love – falling in love with people who appear to be able to sell. You do it over and over and aren’t getting results. You meet them, begin the dance, fall in love, bring... View Article
Blog written by Michelle Bomberger, Equinox Business Law Group. As business confidence increases, many companies are looking for sales people. Yet when you talk with business owners, finding a successful sales person is very tough. The skills required to be successful are not always obvious. What you hear in an interview may sound great, but... View Article
Selling is a tricky and difficult activity for most of us. I am currently participating in a sales training program with Seica Systems through BizEnrich and am learning a lot about the process of selling and, more importantly, the process of buying. As owners, we are a key factor in the “selling” part of the... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article