Josh Anderson of One-Into-Many is our guest blogger this week. He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.” Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article
Our guest blog comes from Ken Realmuto, Talent Acquisition Expert and Human Capital Strategist. Ken owns the firm Real Enterprises, Inc. and is a Founder/Partner Advantage Consortium. ———————– In 2001 Allen Greenspan announced that we are entering a new age. He called it the “Conceptual Age”. Currently we have a universal agreement that we are indeed... View Article
Our guest blogger is Ron Kranz, Thought Provoker with Beyond the Benchmark and Founder/Partner for the re-conceptualization business at Advantage Consortium. Ron is our guest presenter at our October’ 27 Equinox Focus Event “Beyond Recovery: How to reconceptualize business for sustainable value creation.” ———————– The world has changed. The economy has changed. Our business has changed. It always... View Article
As companies are becoming more and more dependent on the knowledge, experience and creativity of the people in their businesses, they must begin to think more strategically about their “intellectual assets.” At Equinox, we regularly receive calls from individuals starting a business and wondering if the contract they signed with their employers limits their ability... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article