Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: – 76% of... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article
Our guest blog post comes from Maria Ross, founder and Chief Marketing Strategist at Red Slice. Maria is also be our guest presenter at our Equinox Focus Event on September 22: “Building Customer Loyalty to Drive Revenues”. ————————————— A fundamental advantage that small business owners have when it comes to brand is that they are so... View Article