Categories for marketing

The Equinox “Why”

by | August 4, 2015

Many of you have been a part of our story at Equinox Business Law Group for years – some of you since we started with a different name 10 years ago.  We have grown over the years and maintained our core mission, but I feel this core mission hasn’t been visible in how we talk... View Article

Why Organizational Awareness Matters

by | October 3, 2014

While in business school, I didn’t put much thought into the many classes offered on the topic of organizational design and effectiveness.  It seems obvious that these are important but it was hard to fathom that they were more important than effective operations, marketing and sales.  Yet as I’ve continued my education from business school... View Article

Social Madness and Lessons We Learned

by | August 15, 2013

Blog written by Dawn Nelson, Equinox Business Law Group Social media marketing is everywhere you turn. From articles in newspapers and magazines to articles online, we are told social media is at the front line of marketing and every business should be investing time into it. But why? We’ve been active in social media for... View Article

Creating Your Business Plan

by | January 15, 2013

This week’s blog from Earl Bell, Island Crest Consulting A solid business plan dramatically increases the likelihood that your company continues on the path to becoming extremely valuable, sustainable and profitable.  Having said that, not all business plans are created equal. Focus on the right things and you’ll develop a road map to success.  Below... View Article

Improving customer satisfaction: Take care to focus

by | October 12, 2011

Mike Pritchard is President of 5 Circles Research, providing full-service market research and also helping clients improve their own surveys. —————————– While there is plenty of evidence that customer satisfaction is linked to profitability (e.g. https://www.burke.com/Library/WhitePapers/B.WhitePaperVol5Iss3.pdf ) , some wonder if profits will decline by doing too much. One reason for these concerns is when... View Article

Building Customer Loyalty From Within

by | October 4, 2011

What drives customer loyalty? Customers are loyal to businesses when their expectations are met time and time again. In my opinion, the execution doesn’t even need to be exceptional – it just needs to consistently deliver on the promises made. The biggest challenge faced by business owners is how to deliver consistently every time. A... View Article

Feeling overwhelmed? Need to reduce risks… have too many big issues in front of you?…. Do something! You’ll feel better

by | July 12, 2011

Today’s guest blog comes from Dave Shapiro, a group leader at Excell CEO.  Dave mentors CEOs and business owners throughout the Puget Sound and West Coast to help them gain clarity about what is holding their company back and what will propel it to even greater heights. —————————————— One of the toughest issues to face is uncertainty…... View Article

“Go-Giving”

by | November 1, 2010

About a year ago, a good friend and colleauge Berry Zimmerman, founder of BizEnrich, introduced me to the book “The Go-Giver” by Bob Burg and John David Mann.  “The Go-Giver” shares the story of a young man, Joe, driven toward success. He’s a hard worker and “go-getter.”  Not until he begins giving to others does he really find the... View Article

Marketing: The Key Differentiator

by | October 29, 2010

Josh Anderson of One-Into-Many is our guest blogger this week.  He offers a great summary of our Equinox Focus topic “Reconceptualizing Your Business.”   Josh is also a founding member of the Advantage Consortium. ————————– Everyone is fighting to differentiate themselves in the market. A market that has become commodity oriented. They are asking for more value... View Article