Categories for business planning

The Value of General Practitioners in Medicine and Law

Why Specialists Alone Aren’t Enough: The Value of General Practitioners in Medicine and Law

by | April 17, 2023

In both medicine and business law practice, a generalist approach with a holistic perspective is crucial for achieving the best outcomes. General practitioners, whether in medicine or law, provide historical and contextual insight, holistic evaluation, comprehensive treatment or guidance, identification of unusual or hidden issues, and guidance on optimal options. This comprehensive approach ensures that all aspects of health or business are considered and addressed, leading to more effective and sustainable solutions for patients or clients.

Why Your Small Business Needs More Than a Specialist Lawyer

Why Your Business Lawyer Needs To Be a “Generalist” More Than a “Specialist”

by | March 19, 2023

This article we explore the difference between specialized and general expertise for entrepreneurs and focus on why a generalist approach can be more beneficial, especially for legal affairs. A generalist approach can provide several advantages, including problem-solving skills, adaptability, leadership skills, innovation, and cost-effectiveness. By leveraging a strategic general counsel approach, small businesses can benefit from the broad viewpoint of a generalist lawyer, ensuring they make the right legal decisions and avoid costly mistakes. The Equinox approach finds a balance between specialized and general expertise for entrepreneurs to help them level the playing field with megacorps who employ general counsel on the payroll.

Pink Law Book

Unlocking the Power of Law for Small Businesses: Lessons from “Legally Blonde”

by | February 23, 2023

Small businesses face numerous challenges, from competition to financial instability to legal risks. By using the power of law, small businesses can protect themselves, level the playing field, and succeed. In this blog post, we'll explore how small businesses can use the law to protect the business they love, like Elle Woods in the movie "Legally Blonde" shows us that anyone, regardless of their background or stereotypes they may face, can make a positive impact using the law.

Does your sales and marketing playbook leverage the power of law?

Unlock the strategic advantage to a winning sales and marketing plan: the power of law

by | December 18, 2022

It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities.  Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article

Protect the physical assets that create value for business

More than just stuff, it’s what makes your business run. Is your business prepared to protect its physical assets?

by | October 6, 2022

What would happen if you lost the assets you rely on to make your business work? You have invested a lot in your business’s physical assets. These assets are often the tools of the business necessary to deliver your goods and services such as your facilities, equipment, and data. Does your business fully protect its physical assets with a proper legal infrastructure?

business partners are like band members

3 must-have tools for mitigating risk for any business with multiple owners

by | August 10, 2022

While your competitors may have ownership issues bogging down their decision making, you will be able to grow together -- or to separate -- with confidence. Learn how to leverage the legal infrastructure tools – the Shareholder Agreement or Operating Agreement, key insurance policies, and a limited liability entity structure, to create strong relationships among owners and ensure the individual owners are protected from the activities of the company and from one another.

Create Lasting Business Value by Protecting Assets

Create Lasting Business Value by Protecting Assets

by | January 27, 2021

In owning a business, you take responsibility for an entity separate from yourself. Daily, you make operational and strategic decisions on behalf of the entity to increase revenue and serve your customers. The goals you pursue are a means of creating business value. The value, though, arises from the cash generated by the business and... View Article