A Foundation of Trust and Forward Momentum
When ProMotion Holdings Global Inc. (PMHG) partnered with Equinox, they were navigating a period of transformation. They were restructuring ownership, expanding operations, and refining internal processes, all while serving high-profile clients who demanded agility, trust, and precision.
As a Seattle-based holding company in the communications, consulting, and content technology sectors, they needed more than legal advice, they needed a trusted partner that they could count on to build a strong foundation for sustainable growth.
That’s exactly what happened.
With Equinox’s support, PMHG clarified governance, strengthened HR practices, and gained the operational confidence to move decisively. All of this without the surprise costs or slow responses that often come with traditional legal models.
“The key ROI for me is the growth we’ve been able to achieve because we had all our operational ducks in a row,” said Steve Crandall, CEO of PMHG.
“This year (2025) we were recognized among the top 10 LGBTQ-owned businesses in the Puget Sound region, and we have sustained 10% year-over-year revenue growth over the last five years. In 2023, we were also recognized as one of Washington’s Best Workplaces.”
“Great legal counsel meant we could focus on our employees, which meant we were able to grow our business. Happy employees means happy clients, which means business growth.”
From Legal Overwhelm to Strategic Clarity
Running a business like PMHG means juggling compliance, contracts, HR, and governance—all while staying focused on growth. Missteps in employment law, shareholder agreements, or regulatory filings could disrupt client relationships or slow momentum.
Equinox helped PMHG turn those challenges into opportunities.
“It is a cross-check,” Steve adds. “To have an independent set of eyes on the important decisions.”
Turning Legal Infrastructure Into Business Strategy
Equinox partnered with PMHG across a range of initiatives, providing hands-on legal support that aligned with business goals, including:
Equinox supported PMHG’s leadership through a corporate reorganization, including share repurchase planning, employment agreement updates, and governance structure redesigns, ensuring legal alignment with business evolution.
From insurance reviews to board and shareholder meeting prep, Equinox helped PMHG stay ahead of issues. Their ongoing counsel ensured contracts and policies were compliant and future-proof.
Whether it was revising offer letters, drafting handbooks, or navigating sensitive terminations, Equinox brought practical, protective solutions tailored to both people and business.
All-Inclusive Fractional General Counsel Service
With Equinox’s fixed-fee model and dedicated legal team, PMHG could “call without hesitation,” knowing they had full access to strategic legal support, without surprise bills or slow response times.
Results That Matter
With Equinox’s support, PMHG gained:
- A Stronger Legal Foundation: Clear governance, updated contracts, and compliant HR policies.
- Operational Confidence: Leadership could act quickly, knowing legal had their back.
- Cost Predictability: Strategic support without the sticker shock.
Still Growing, Still Supported
As PMHG continues to expand its portfolio and serve marquee clients, Equinox remains a trusted legal partner that meets business complexity with clarity and counsel.
As Steve put it, “Equinox has provided us with the resources, services, and expertise that we needed.”
