Author Archives for Michelle Bomberger
Why Your Business Lawyer Needs To Be a “Generalist” More Than a “Specialist”
by Michelle Bomberger | March 19, 2023This article we explore the difference between specialized and general expertise for entrepreneurs and focus on why a generalist approach can be more beneficial, especially for legal affairs. A generalist approach can provide several advantages, including problem-solving skills, adaptability, leadership skills, innovation, and cost-effectiveness. By leveraging a strategic general counsel approach, small businesses can benefit from the broad viewpoint of a generalist lawyer, ensuring they make the right legal decisions and avoid costly mistakes. The Equinox approach finds a balance between specialized and general expertise for entrepreneurs to help them level the playing field with megacorps who employ general counsel on the payroll.
Unlocking the Power of Law for Small Businesses: Lessons from “Legally Blonde”
by Michelle Bomberger | February 24, 2023Small businesses face numerous challenges, from competition to financial instability to legal risks. By using the power of law, small businesses can protect themselves, level the playing field, and succeed. In this blog post, we'll explore how small businesses can use the law to protect the business they love, like Elle Woods in the movie "Legally Blonde" shows us that anyone, regardless of their background or stereotypes they may face, can make a positive impact using the law.
How to best leverage your legal team to your advantage
by Michelle Bomberger | January 20, 2023How small businesses and entrepreneurs can affordably and effectively implement the benefits of legal infrastructure (entity structure, insurance, and contracts) for both a preventative and proactive strategic advantage for growth.
LEGAL UPDATE: How you recruit and post job listings has changed for 2023
by Michelle Bomberger | January 2, 2023Washington State has recently amended its 2018 Equal Pay and Opportunities Act to include new amendments that improve pay transparency and provide more information to job applicants. As of January 1, 2023, Washington State employers with at least 15 employees are required to disclose the “wage scale or salary range” for each job posting to both employees... View Article
Unlock the strategic advantage to a winning sales and marketing plan: the power of law
by Michelle Bomberger | December 19, 2022It’s hard to have a successful business without a healthy Sales and Marketing operation. As a business grows so does the complexity of protecting product production, sales, and marketing from liabilities and vulnerabilities. Yet many business leaders go blindly at it alone “not knowing what they don’t know” leads to mistakes. “Learn from the mistakes... View Article
Are you protecting your business’ secret sauce? 3 ways to use legal infrastructure tools to help protect your intellectual property
by Michelle Bomberger | November 11, 2022The trademarks, copyrights, patents, and trade secrets that make your business unique are assets that must be protected. Here are 3 ways to use legal infrastructure tools to help.
More than just stuff, it’s what makes your business run. Is your business prepared to protect its physical assets?
by Michelle Bomberger | October 6, 2022What would happen if you lost the assets you rely on to make your business work? You have invested a lot in your business’s physical assets. These assets are often the tools of the business necessary to deliver your goods and services such as your facilities, equipment, and data. Does your business fully protect its physical assets with a proper legal infrastructure?
LEGAL UPDATE: On July 31, 2023 the flexibility in completing I-9 forms remotely will expire
by Michelle Bomberger | October 6, 2022On October 31st, the flexibility in completing I-9 forms remotely will expire and employers will once again need to conduct an in-person inspection of the documents. Additionally, the traditional I-9 form will be presented in a new format that will compress sections one and two to reduce paper.