I found a fun article in the NY Times today about how the TV home shopping channel QVC supports the growth of entrepreneurs. QVC looks to entrepreneurs for products their customers can’t find anywhere else. The article spotlights a number of companies with entrepreneurs at various levels of sophistication that QVC has helped to launch or grow their businesses by providing a centralized distribution point and allowing the business owners to market the product live, on television, to millions of potential customers who love to “root for the little guy.”

Author: Michelle Bomberger, Bellevue Business Lawyer

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