LEGAL UPDATE: Social Media Posts in the Workplace – A Guide for Businesses to Ensure Compliance with the FTC’s Guidanceby Katie Robinson | March 20, 2023
Employers should be aware that the FTC requires disclosure of an employee's employment relationship when making an endorsement on social media for the company they work for. The disclosure must be in simple and clear language and placed conspicuously. The FTC recommends that companies establish a social media policy that includes these disclosure requirements, consistently enforce the policy, and provide employees with training. Employers that direct employees to create or share social media posts should implement a policy and monitor the posts for compliance. To avoid potential legal issues, it is important for employers to follow these guidelines to ensure compliance with the FTC's rules.