Experimenting for Growing Businesses

by | March 5, 2009

My firm is in the throes of growth planning (yes, in the midst of the downturn – what better time?). Yesterday, I worked with a business coach on planning some of the new offerings of the firm to drive the business’ growth. He suggested gathering best practices by contacting other firms as to their experiences with these types of offerings. Immediately following that meeting, I encountered an article in the February Harvard Business Review entitled “How to Design Smart Business Experiments.” It emphasized the need to have a test and learn culture that promotes ongoing testing and learning. The article brought me back to a comment I heard from the coach yesterday: “The only thing that is certain is change.” Accept it, embrace it, and make the most of it.