Protecting your intangible assets is extremely important for any business strategy. Trademarks, copyrights, and patents help to formalize and protect your intellectual property (IP), which can have both an immediate and strategic effect on your business’ position and competitive advantage in the marketplace. If your business relies on creating original content, unique branding, new inventions, or trade secrets, then intellectual property management is a must. We’ll discuss what IP is, how to use IP to build value and protection for your business, and how IP factors into valuation and the decision to invest or acquire.

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