If you’re a fan of science-fiction dramas, you’ve likely seen the Netflix original series Black Mirror. The series is composed of stand-alone episodes that explore what Rotten Tomatoes refers to as ‘our collective unease with the modern world… exploring themes of modern techno-paranoia.’ However, the latest season has spurred an unintended kind of drama —a... View Article
As you plan for your business, I expect you look at your financials and plan the needed adjustments to marketing, staffing, capital purchases, and other operational activities to meet your goals for the coming year and beyond. In addition, there’s a component of strategic planning which includes review of your bigger goals (BHAGs for those... View Article
Blog written by Lauren Burgon, Equinox Business Law Group Increasingly over the past few months, Equinox has heard from clients regarding notices clients have received that appear to be official notices from the U.S. Patent and Trademark Office (USPTO). These official-looking notices often appear to be bills, and are usually in amounts similar to the... View Article
Our current economic climate and the rapidly changing marketing communications environment have ushered in a mind spinning array of challenges to businesses that want to build their brand awareness. Statistics show that a key tool to help build brand awareness is video on the web. Indeed, according to numbers released this year: – 76% of... View Article
Guest blogger Steven Matsumoto, CEO of Stigmare, Inc., brings a social media perspective to brand development and customer loyalty. ——————————- It did not take professional marketers and brand managers very long to realize the power that Social Media wields in regard to influencing consumer purchase intent and galvanize their loyal brand base. After all a... View Article