Discover the vital role of the spirit of your business plays in driving success and shaping decisions, including legal infrastructure. Equinox recognizes the significance of the spirit and purpose of your business as a guiding light, setting you apart, attracting customers, unifying your team, and gaining stakeholder support. Through our comprehensive Business Health Assessment, we take a holistic view of your business's spirit, mind, and body, providing personalized guidance to fortify your business's health through a strong legal foundation. Start your assessment now to empower your journey towards success.
Your business is growing – you’ve got the right people and sales are up. It should feel good but instead, it feels like nothing is working right. You’re keeping up with what’s essential – getting the work done, managing your employees, and even business development – but you worry about all stuff that’s not getting... View Article
At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. I like this definition from Wikipedia – “Value-based price is a... View Article
The cost of legal services is a significant barrier to companies engaging with their lawyer. Business owners aren’t sure whether to trust an “estimate” and really aren’t sure that the end result will prove to be a worthy return on investment. The general consensus is that the upfront cost of legal services is too high.... View Article
It comes as no surprise that an essential element of planning for the New Year includes goal setting. And there’s a good chance that two of your business’s top financial metrics include revenue and profit goals. When these goals are set, company leadership creates them and they’re passed down through the rest of the organization.... View Article
Beginning January 1, 2019, Washington state will join the small group of states mandating paid family and medical leave (“PFML”) for Washington state employees. Here are some of the key questions our clients are asking: What is the purpose of the law? Is our business required to collect the employer and employee premiums and implement... View Article
For most business owners, selling a business happens once in your lifetime. You have worked hard to build the business from the ground up, and it’s been a central part of your life for years – perhaps even part of your identity. Before you sell, you need to prepare both the business and yourself. These... View Article
As business owners, we struggle with balancing what’s right for the customer and what’s right for the business. You’ve probably been approached with an upset customer reminding you that you should listen to your customer and suggesting that, if not stating outright, that “The customer is always right.” Can a business really get away with such an... View Article
